Something I like to do is not reference current things will referencing them at the same time.
That… probably makes no sense.
What I mean is that instead of flat out calling something a name, I describe it so you get the sense of what it is. For example:
1. He drank a Red Bull.
2. He cracked open an energy drink whispered an unrealistic promise of giving him wings.
I don’t know how I started doing this, I think it’s because I don’t want to date my stories? When you read something and it actually states something, you know what time period it is and later, down the line, it might make the story feel old. This works, of course, if you WANT your story to feel old, like mentioning something that’s obviously 80s. But when you’re writing something that’s taking place today, and you name it, for some reason I always think, “This is going to sound super old fifty years from now, because everything is going to be new.”
So like, instead of “Nintendo Wii” I say something like, “Interactive game system that lets you bowl in your house.”
And… that’s my random writing ramblings for the day ^^ I have NO IDEA where that even came from ^^;;;