I wonder, like, what that meeting was like?  

When this ad aired and we went nuts, what the studio meeting was like.

Like, “Oh damn, we should make this into a series.”

“Hey there, tumblr already categorized them for us.”

“Let’s throw in a curve ball.”

“What’s the one thing missing from this?”

“Deep seated love/hate relationship between two of the boys?”

“A sad back story?”

“Yes there’s that, and we’ll add that, but we’re missing… megane.”

“Megane?”

“Megane.”

Then Rei is in the longer trailer and we’re like, “Oh so serious megane,” then in the opening you see Nagisa jump on him and we’re like, “Shota + serious megane = OTP!”

Then the megane couldn’t swim.  And wore a speedo.  And ended up being the best thing ever because he was so derpy, but then also very important, almost drowning and bring up Makoto’s fears then later calling Rin out and just… uunf!  

Then remember when we first saw the opening, and Rin wasn’t standing with the boys, and had on a different jacket?  And we were like, “Huh… maybe he transfers to the team or something?”  But Rin wasn’t on the same team (whut?) and had left a long time ago (whut?) and Haru had quit swimming because of him (whut?!) and then “I’ll never swim with you again (WHUT?!)  And suddenly the tsundere had a reason for his tsundere-ness right away in the second episode and just… then Makoto AKA "everyone’s mom” is just so lovely, and Nagisa is a little shit but we love him so much!

Then Rin’s team had a shota of its own and the wonderful Captain Sexy Pants, who turned into serious captain-san even with his adorable crush on Gou.  He like made a record time (damn!) and even went uber serious and took Rin off the relay (whoa!).  Then there was Captain pizza delivery Macklemore and former model teacher-chan and Gou.  Gou Gou Gou.  She is tumblr, she is us, because “biceps triceps boys are so pretty my goodness!”  But at some point she stops being us and you love her to pieces and want Rin to acknowledge her existence and just… just… suddenly 11 episodes have gone by and we all went from “pretty swimming boyz this series is gonna be full of lulz I’ll watch like one episode and it’ll have no substance” to lots of tears and feelings and begging for a second season because we love all of these characters.

And posts like this remind you that, once upon a time, this was a 31 second video.

Let that sink into your head.

31.  Seconds.  That.  Was.  All.  It.  Was.  Now THAT is fucking impressive!